Scent Surprises: Prepare to be Shocked!
academic presentation / research

Scent Surprises: Prepare to be Shocked!

What is shock in perfume? This lecture will dissect the mechanics of shock in philosophy and in practice and then reassemble their meaning and relevance for perfumery. Through an extended comparison with cinema, we will question how and why shock tactics work before speculating if their implementation could usher new frontiers for perfumery. Continue reading