ADVISORS / ASSOCIATES
ANDREAS WILHELM (Zurich, Switzerland) is a perfumer and the founder and director of Wilhelm Perfume, which creates fragrances for different applications, from signature scents for companies and room scents for art events, to organic soft drinks, amongst others. Wilhelm Perfume also offers consultant services for fragrance companies around the world, including Seluz in Istanbul, Turkey, and Weleda, the market leader in natural cosmetic in Europe. Andreas trained at Givaudan, Fruitarome, and Luzi between 1993 and 1999, before starting his own fragrance house, hoping to bring the fragrant world of perfumery closer to clients and further away from the industry driven mainstream.
CARO VERBEEK (Amsterdam, Netherlands) is an art historian, curator, teacher and a researcher specialized in the sensory dimension of 20th century art. She was affiliated to the Stedelijk Museum and the Rijksmuseum (Amsterdam), before switching to an academic career. Caro is currently working on her PhD “In Search of Scents Lost – (Re-)constructing the Aromatic Heritage of the Avant-garde” on Futurist and Surrealist smells in a cultural context at VU University, with IFF (International Flavours & Fragrances) and the Rijksmuseum, Amsterdam. In 2014 she started the scent culture platform “Odorama” at Mediamatic Amsterdam, with topics varying from synaesthesia, language, health care and anthropology to niche perfumery, art and design in relation to scent.
DANA EL MASRI (Montreal, Canada) is a perfumer, perfumer writer & interdisciplinary artist. Founder of Parfums Jazmin Saraï; a collection of perfumes inspired by songs and synaesthesia. Dana’s work focuses on scent, music and culture, and the connections between all three. Whether it is in the form of custom-made perfumes, working with fellow perfumers, musicians and fashion brands, to scenting shows and spaces. The focus is on the role of scent in social interaction, to educate the public about the world of scent, and to bring perfumery as a form of artistic expression to the forefront. Dana completed a residency at the Institute of Art and Olfaction in 2014. And is the winner of both the Jasmine Literary Award for ‘Reflection Eternal’ in Odou Magazine in London, 2015 & Perfumed Plume for ‘Flower Power’ in Reorient Mag and Cafleurebon in 2016. Dana is one of the preliminary judges in the Artisan category for the 2017 Art and Olfaction Awards.
EDDIE BULLIQI (London, U.K.) is a perfume writer working on olfactory metaphysics. His research is focused on developing artistic and intellectual understandings of perfumery, probing olfactory meanings, and exploring interdisciplinary art theories across the fields of linguistics, philosophy, psychoanalysis, sociology, and structuralism. He read History of Art at the Courtauld Institute and currently is part of the Global Marketing team at Jo Malone London (Estée Lauder Companies). In 2016, Eddie’s work was nominated for two Fragrance Foundation UK Jasmine Awards. As an Associate of the Scent Culture Institute, Eddie coordinates its UK-based activity.
KLARA RAVAT (Berlin, Germany) is an olfactory artist an experimental filmmaker. After studying qualitative trend research in Barcelona Klara moved to The Netherlands where she graduated with a Bachelor of Arts (ArtScience at The Royal Academy of Arts). At the same time she studied Psychology at the Open University of Catalonia. Klara is the co-founder of the Smell Lab, a community project that focuses on the investigation and practice of the art and science of the sense of smell. By opposing the division between the realm of memory and the realm of experience, she absorbs the tradition of remembrance art into daily practice.
MIGUEL MATOS (Lisbon, Portugal) is a Portuguese journalist focused on art and perfume, and a fragrance curator investigating the possibilities of perfume as contemporary art in exhibitions and other multimedia projects. He is the curator of Making the Body Think at Casa da Cerca Contemporary Arts Center, in Almada, Portugal, and Project Synesthesia at Miguel Justino Gallery in Lisbon, along with the project room Per Fummum. Miguel had his own art magazine for 15 years and was an art critic for Time Out Lisbon. He wrote the books Artistas Portugueses em Discurso Directo (interviews with Portuguese contemporary artists). He currently directs his own cultural magazine, Umbigo, and contributes texts to museums and art galleries. Miguel joined Fragrantica in 2013 and edits its Portuguese version Fragrantica.com.br. He is the creative director for the scent line SP Parfums by Sven Pritzkoleit. His writing was recognized at the Fragrance Foundation Awards and the Perfumed Plume Awards in 2017.
PETER DE CUPERE (Antwerp, Belgium) has been for 20 year the most prolific and proactive proponent of olfactory art in the world. Besides being an olfactory artist, he is inventor, curator, teacher and a researcher specialized in the use of scent as a medium to add context to the work of art. He started up the English Master Fine Arts Programme Art Sense(s) Lab at the PXL-MAD School of Arts (BE) to promote the use of smell, taste and touch as a medium for the work of art. Peter is currently working on his PhD “When Scent Makes Seeing, When Seeing Makes Scents” on researching the use of smell as a context and/or concept for the work of art at the PXL-MAD, the University of Hasselt (BE) and the Free University of Brussels. He is the founder of The Olfactory, a non-profit organization to support the use of scent in art. As an artist and inventor he collaborated with various companies (Olfacio, Cocoa 5 Senses, etc.). In his overview book, Scent in Context, the artist’s presents his research, the origins and context of his work and practice, and offers a view and presentation of more than 500 works of art. As a reaction to the art world to give more attention to the use of scent in art, he wrote in 2014 the Olfactory Art Manifest.
SARAH BAKER (London, U.K.) is a contemporary artist who completed a BFA at the San Francisco Art Institute and an MA in Fine Art at Goldsmiths College in 2002. In 2016, Sarah launched her perfume line, Sarah Baker Perfumes, as an extension of her artistic practice. Her artwork explores desire and fantasy through the creation of fictional characters and hyper dramatic storytelling, à la serial television soap opera dramas. Sarah Baker Perfumes are crafted to evoke glamorous characters and lavish settings. Sarah presented her scented dramatic performance, Sex, Sabotage, and Scent: A Table Read at the Experimental Scent Summit in London 2018, and served as a judge for the Experimental category for the Art and Olfaction Awards. Sarah’s research into popular media forms has manifested as soap opera episodes, magazine covers, collaborative editorials, and interviews with professionals working in the fields of fashion, flavor, scent and art.
SASKIA WILSON-BROWN (Los Angeles, CA, USA): French and American by upbringing, Cuban and English by blood, Saskia received her BA in Fine Art from UC Berkeley and her MA in Fine Art from Central Saint Martins. In 2012, her interest in transgressive, transmedia practices led her to create The Institute for Art and Olfaction (IAO), a non-profit arts organization devoted to experimentation and education in the field of perfumery. As head of the IAO, she has launched partnerships and collaborations with institutions including The Getty, Goethe Institut, Hammer Museum, and many more. In 2013, she launched the Art and Olfaction Awards (AOA), an international awards mechanism for independent, artisan and experimental perfumers. Currently the Director of the IAO and AOA, Saskia nonetheless continues her deep involvement in new models for independent media by consulting for IB5K and serving as consulting director of operations for Assemble, the New Zealand-based tech/film distribution company.
FOUNDER / DIRECTOR
ASHRAF OSMAN (Zurich, Switzerland) is an architect and olfactory art specialist (curator, critic and historian). He is founder-director of Scent Art Net (formerly Scent Culture Institute) and Artinect, a consultancy that connects art and people, virtually and physically. He is an advisor of the Institute for Art and Olfaction in Los Angeles and a judge for the Experimental category of its Art and Olfaction Awards. Ashraf holds a Master of Advanced Studies in Curating from Zurich University of the Arts (ZHdK), with a focus on olfactory art and socially-engaged art, and a Master of Architecture from Syracuse University in New York. He taught Interdisciplinary Design Foundations at Philadelphia University, and is the author of a brief academic survey of olfactory art in the 20th century. Ashraf recently curated a year-long Olfactory Exhibition series at Kunstmuseum Thun in Switzerland, and is currently working on a traveling olfactory art project, in partnership with Givaudan, titled Scents of Exile.