What is shock in perfume? This lecture will dissect the mechanics of shock in philosophy and in practice and then reassemble their meaning and relevance for perfumery. Through an extended comparison with cinema, we will question how and why shock tactics work before speculating if their implementation could usher new frontiers for perfumery.
We’ve all lost touch with our humanity; or so goes the post-truth pre-Trump ‘Instabook’ millennial thesis. This proposition has even been extended to perfumery, its primal communication finding affinity for some with the notion of the ‘noble savage’. The idea that a revival in animalics is caused by the attempted rejuvenation of feeling human in a digital age is very compelling but I do not believe it to be the stimulus of animalic themes in fragrance.